Email Platform: Active Campaign

Skills: Copywriting, building & managing automations, campaigns, segmentation, tagging, promotions, list growth, list nurturing

Goals: Grow the list, nurture the leads, turn leads into clients

I was responsible for writing, crafting and sending out weekly emails to our email list to nurture our audience, keep them engaged, and help turn them into clients at the agency. With over 100 emails written, I honed my copywriting skills while providing valuable content through story-based emails or emails centered around our new content. Additionally, I sent out emails about our internal marketing promotions and direct response emails to encourage our list to work with us at the agency. I was able to successfully engage our email list, build more authority, and drive conversions for the agency.

Weekly Emails

I used Illustrator to create unique Instagram stories for Bria Hammel Interiors sister eCommerce company, Brooke & Lou. Below you will see an example from a promotional story I created for the new holiday collection.